The Dark Knight Rises AR
Warner Bros.
Play Nicely has been all hands on deck the last few weeks to deliver a dual-platform AR marketing campaign for what is potentially the biggest film of the year, The Dark Knight Rises.
Conceptually positioned to lead up to the final film in the trilogy, the Gotham City’s Most Wanted Augmented Reality experience allows users to adopt the persona of Batman, Bane or Catwoman, the three most wanted criminals in Gotham City.
Using their current location, the interactive experience allows users to post resulting photos of themselves to the global activity map and simultaneously share them via Facebook, email and Twitter.
- 3D Studio Max
- Flash
- Objective-C
- D'Fusion Augmented Reality