Play Nicely Ltd

We started talking with String back in October about their new platform for augmented reality on iOS and were pleased to be invited to play around with the early beta release of their software. Having already had a wealth of experience in augmented reality, we are always keen to explore new and emerging technologies and push them to their limits.

These demos were rapidly prototyped to understand the potential of the String platform and experiment with the possibilities of what can be achieved in a relatively short space of time.

Each of the videos demonstrates different techniques which can be applied to various campaign concepts and ideas, from bringing full motion video to life in a 3D space (something we've developed ourselves and has had limited success in being achieved), allowing everyday print to come alive, to high end animated 3D characters fully controllable by the users touch and interaction.

The possibilities are endless...