DRU Fireplaces AR
Play Nicely were approached by Black Rooster to create an augmented reality (AR) app for iOS and Android that would showcase a range of DRU fireplaces and let customers preview how they would fit into their living room without any heavy lifting or returns.
DRU have been manufacturing high quality fireplaces for over 250 years. They are renowned for their clean simple designs and attention to detail so when we were asked to assist on Black Rooster's concept by co-developing an app that presents their fireplaces in full-size AR, we had to ensure the 3D quality and surrounding app did justice to the brand. Once again, we used String technology to provide the means of delivering the AR content and for the first time this extended to Android platforms as well.
Working for Dutch online and mobile concept agency Black Rooster throughout, we developed a multi-lingual iOS and Android apps, with both central AR element and a GPS store locator. Users are asked to place the marker on their wall at home and view it through their mobile camera. The AR fireplace then appears full-size in their home, allowing an informed choice on the best for the space. A photo of the fireplace in situ can then be taken and emailed to a partner or a store for a second opinion.
- 3D Studio Max
- String Labs Augmented Reality