Acer AR
Acer / Total Immersion
Play Nicely was approached by Total Immersion to work between Acer and them to facilitate the development of a Flash-based AR experience. The aim of the project was to advertise a new Acer laptop, and let users browse its features and specs in a fun and tailored way.
Most technical and creative decisions already set prior to our involvement, but our task, however simple, still presented some original challenges, such as distributing content in multiple languages to numerous regional websites across Europe and North America.
The final experience lets users interact with a 3D model of the laptop, take a photo of themselves with the laptop and upload it to the usual social networks.